Palomino is a Ventura venue hosting weddings, corporate gatherings, social celebrations, and gala fundraisers. It’s a setting that’s equal parts luxurious elegance and welcoming warmth. It’s a space to relax, reconnect, and celebrate life’s important moments. And it’s a sense of place rooted in the relaxed charm of Ventura’s downtown scene and beautiful natural surroundings.

Strategy

The opposite of loneliness is belonging — a deep and genuine connection, the feeling of being known and loved, of being “at home”. In the brand identity, we paired the relaxed, rooted qualities of belonging with the specialness of celebration, paving the way for Palomino to become a local gem and an event destination, at once.

The positioning, Ventura’s Gathering Place, anchors the identity. The word ‘gathering’ encompasses the social act of coming together and choosing fresh, local ingredients. Gathering is the heart of the Palomino brand, conveying both social warmth and seasonal freshness—celebrating with delicious fare, gathered with your very favorite folks.

In addition to dining, community, and celebration, “gathering” extends to mean a living tapestry of special moments collected over time in a shared place.

Verbal Identity + Messaging

The tagline ‘To Gather Together’ elegantly brings the positioning to life.

The messaging system evoke the atmosphere, setting, and feeling of being at Palomino while underscoring the gathering concept.

Lines like ‘Under the Stars. Amidst the Leaves. In the Open Air’ and ‘Moments That Linger Longer.’ infuse a sense of authenticity into celebration. ‘A Local Like No Other’ positions the venue in community while distinguishing it from the expected experience.

This project was featured in The Brand Identity.

Created with Forner Studio, 2025.

DESIGN: KATI FORNER /// STRATEGY+VERBAL ID: ALLISON DOBKIN

*Lifestyle photography for concept only.