Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
The Wall Group is the major talent agency representing stylists, manicurists and makeup artists behind celebrity looks. To create their consumer-facing brand with 160over90, I positioned them as industry insiders revealing the personalities and passions of the artists redefining what we see, aspire to and admire.
Inspired by Lewis Carroll’s Through the Looking Glass, I envisioned TWG guiding their audience to the other side of the image, to learn the craft of professional beauty-and-style makers.
Group Creative Director: Patrick Macomber . Creative Director: Kyle Ferino . ACD Copywriter: Allison Dobkin . Art Director-Designer: Matt Gribben