Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Brand Concept + Messaging
Fine & Dandy wallcoverings began as the passion project of three women who believe the ultimate freedom is to meld your expressive self with your daily life, making your home an extension of your wildest imagination. They came to Zillion to create an identity that supported their current business while allowing for growth into new categories.
Fine & Dandy Co. is for people who enjoy being different: marvelous maximalists who aren't afraid to live fantastically.
Rage Against The Beige
Design is not for the weak in spirit. Because your home is not where conformity lives. It’s where YOU live. So, break the rules, have some fun and do things your way. Rage, rage against the beige.
Our campaign concept is filled with messaging that has fun taking a stand and turning the expected on its head.
FDR once said, “I ask you to judge me by my enemies.” For some people, F&D designs are too much. And that’s OK. Because it makes them more right for the people who love them.
In an age of minimalism, we make the argument for a return to maximalism. And invite our audience to have fun with being too much.
Get Out There
We imagined F&D partnering with suitcase company Rimowa to create a collection of personal luggage that always stands out in a crowd.
Concept & Copy: Allison Dobkin / Strategy+Creative Direction: Brian MacDonald / AD+Design: Matt Gribben /
*Lifestyle photography for concept only.