Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Strategy + Voice + Messaging
With herbal blends, tinctures and education, Apothekary makes building a plant medicine practice simple, accessible and enjoyable. They asked Forner to help them connect with a wider audience and set the stage for future growth. We helped them share an ethos that bridges East and West in experiences of everyday healing.
We focused on the ways Apothekary breaks down barriers to entry for newcomers, making building a plant medicine practice enjoyable and empowering. Our positioning frames Apothekary as plant medicine partners, guiding customers to connect with a more natural way of life.
We helped Apothekary take a stand for herbal healing with the empowering tagline Nature is Medicine.
To evoke personalized herbal medicine, we warmly invite people into the Apothekary community with design and messaging throughout the suite.
We preserved the fun, irreverant tone and pun-y product names of the established Apothekary brand, but layered in a sense of purpose with elevated communications.
Strategy + Verbal ID + Messaging: Allison Dobkin / Design + Design Direction: Kati Forner