Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Strategy + Voice + Messaging + Website
CauseMedic creates luxurious CBD experiences that restore skin, body and state of mind. Highly hands on, they take to the farm, field, lab and spa to bring each treatment sustainably from seed & soil to soak & serum.
They asked Forner to represent their mindful process and forward-thinking therapies with an identity that works equally well for luxury hotel spa and DTC audiences.
With sustainable methods, luscious formulation and innovative engineering, CauseMedic is bringing luxury spa experiences into the wellness era.
CauseMedic is reimagining luxury with consideration for the wellness of people and the planet. Blending evocative, elevated language with optimistic, sustainable messaging, the brand poses a win-win for audiences seeking high quality wellness experiences and purposeful purchasing, whether they be DTC or B2B.
The brand tagline Truly Transformative speaks to both the transformative results of their holistic skincare experiences and transforming the spa and skincare industries. The CauseMedic collection is here to change everything: from improving the bioavailability of CBD to healing your skin and soothing your pain to making the spa industry clean, ethical and sustainable.
The website translates this foundational work into copy that brings visitors on a luxurious journey through the CauseMedic world.
causemedic website > CauseMedic
Strategy + Messaging + Copy Direction: Allison Dobkin / Design + Design Direction: Kati Forner / Website Design: Alex Walker / Website Copy: Meredith Chamberlain / Website Development: Sarah Holden