Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
For cultural events like Ariana Grande’s Sweetener World Tour, I created activation experiences with 160over90 that delivered on the T-Mobile brand promise—giving customers more of what they love.
We turned the Ariana lyrics I want it, I got it into the T-Mobile tour mantra You Want It. You Got It.
Activations included 7 massive pink rings, backstage content, in-store sound booths for recording Ariana song covers and LED rings that made the audience part of the show. The partnership generated over 2 billion impressions.