Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Brand Strategy + Voice + Messaging
Reach is Gantri’s in-house lighting line, thoughtfully designed to support mindful experiences. They came to FORNER to express lighting designed for human wellness in their brand.
We explored light as a bridge between physical and emotional spaces that affects how we see and interpret our world.
Thoughtful and warm, rather than overly technical, the brand voice captures the way beautiful lighting shapes mindful human experience.
The tagline Bringing Wellness to Light speaks to both the mission of the brand—designing wellness into lighting—and illuminating lighting’s effect on our mood and mindset.
Intentional lighting design makes us feel better and elevates everyday activities. We connected quality of light with quality of life, stressing the intertwined nature of light and perception.
STRATEGY + VERBAL ID: ALLISON DOBKIN / AD+DESIGN: KATI FORNER & MATT GRIBBEN