Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Brand Strategy + Voice + Messaging
Reach is Gantri’s in-house lighting line, thoughtfully designed to support mindful at-home experiences. They came to FORNER to express lighting designed for human wellness in their brand.
We explored light as a bridge between physical and emotional spaces that affects how we see and interpret our world.
Thoughtful and warm, rather than overly technical, the brand voice captures the way beautiful lighting shapes more mindful experiences and healthier humans.
The tagline Bringing Wellness to Light speaks to both the mission of the brand—designing wellness into lighting—and illuminating lighting’s effect on our mood and mindset.
We connected quality of light with quality of life, stressing the intertwined nature of light and perception that enables intentional lighting design to make us feel better and elevate everyday activities.
STRATEGY + VERBAL ID: ALLISON DOBKIN / AD+DESIGN: KATI FORNER & MATT GRIBBEN