Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Strategy + Voice + Messaging
Commbi believes looking good starts with feeling good. Their ultra-comfy, supremely supportive sandals and slides align your body, adapt to your wardrobe and enhance every step. Forner helped them express their ethos in a brand identity that combines comfort with creativity.
We positioned Commbi as “comfort made creative”, making creativity and wellness core to the brand. We saw the modular footbeds as a secret weapon for customers to discover on their journey, moving them from consideration to purchase.
The brand tagline Feel Good Shoes combines comfort and health in an emotional, everyday way.
In the manifesto, we explored how creative combinations open up possibilities and how feeling good changes the spirit of daily life.
Inspired by the creative duo We Are The Rhoads behind the brand, we leaned into creative pairings throughout the identity. We played with unexpected combinations in messaging that conveyed a casual sense of optimism and playfulness.
In launch messaging, we played around with describing indescribable comfort, inspiring imaginations to feel the fit.
see more on their site.
DESIGN: KATI FORNER /// STRATEGY+VERBAL ID+COPY: ALLISON DOBKIN
*Lifestyle photography for concept only.