Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Strategy + Voice + Messaging
Commbi believes looking good starts with feeling good. Their ultra-comfy, supremely supportive sandals and slides align your body, adapt to your wardrobe and enhance every step. Forner helped them express their ethos in a brand identity that combines comfort with creativity.
We positioned Commbi as “comfort made creative”, encompassing their modular footbed system while prioritizing comfort and style above all.
The brand tagline Feel Good Shoes speaks to comfort, alignment, and support in an emotional, everyday way.
In the manifesto, we explored how creative combinations open up possibilities and how feeling good changes the spirit of daily life.
Inspired by the creative duo behind the brand, We Are The Rhoads, we explored creative pairings and unexpected pairings throughout the identity, conveying a casual optimism and playfulness.
In launch messaging, we played around with describing indescribable comfort, inspiring imaginations to feel the fit.
see more on their site.
DESIGN: KATI FORNER /// STRATEGY+VERBAL ID+COPY: ALLISON DOBKIN
*Lifestyle photography for concept only.