Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
STRATEGY + VERBAL ID + MESSAGING
Founded on the farm and grounded in ingredient integrity, Primally Pure creates skin and body care for building a detoxed daily life, from the ground up.
In the strategy for their rebrand with FORNER, we took a down-to-earth approach that honors the connection of skin health and good growing practices.
We focused on their nourishing naturals and a soil-to-skin philosophy, and how it helps Primally Pure helps restore health to skin and self, every day.
Throughout messaging, we stayed close to the ground with lines like “from farm, forest & field”, “nourished by nature” and “grow your glow”, reinforcing the connection between land and body in Primally Pure's practices and products.
DESIGN: KATI FORNER /// STRATEGY+VERBAL ID+COPY: ALLISON DOBKIN
*Lifestyle photography for concept only.