Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Strategy + Naming + Voice + Messaging
Ella Ola creates science-first, plant-based skincare for infants and children. Their collection nourishes, soothes and protects using the highest quality ingredients in formulations co-developed with leading experts: dermatologists, pediatricians and moms. With Forner, I helped them bring the highest standards to life with little ones through a purposeful, elevated identity.
In naming and strategy, I explored touch as the primary way we experience and understand our world, positioning Ella Ola as creating a gentler everyday for infants. Guided by strategy, I tapped into the joy, connection and gentleness of touch in messaging and copy throughout the suite.
Plucked from the children’s handclap game Stella Ella Ola, I proposed a name that stood for the joy of touch and connection—Ella Ola.
The tagline Next Generation Skincare speaks to a science-led collection created for the next generation of the family.
Ella Ola honors parents, especially moms, pushing for transparency and clean ingredients in every industry. As I built out the brand with Forner over multiple touchpoints, their dedication was our north star.
With a warm and reassuring tone that balances out educational messaging, Ella Ola appeals to discerning parents who want the best for their children.
Website > ellaola.com