Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Brand Strategy + Verbal ID + Product Naming
Skora bodycare corrects sun damage and protects from photoaging with astaxanthin, nature’s strongest antioxidant. Enhancing longevity by targeting past, present and future factors, Skora restores skin health today, for all your tomorrows.
Seeing benefits through a creative lens, we uncovered astaxanthin’s superpower—the ability to travel through time, repairing and protecting skin.
Leveraging this hero ingredient story, we positioned Skora as “bodycare for past, present & future.”
To disrupt an increasingly clinical category, we set Skora’s sci-fi story in a sensuous world.
The brand’s tagline “Live Many Lives” speaks to stewarding skin safely through the different eras of a full lifetime.
We explored themes of timeline jumping, narrative identity and personal reinvention in deep storytelling throughout the identity.
Intriguing product names symbolizing reinvention and protection enrich packaging: First Edition, Driving Gloves, Hydra, Guardian, and Vénusienne.
DESIGN: KATI FORNER /// STRATEGY+VERBAL ID: ALLISON DOBKIN
*Lifestyle photography for concept only.