Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Strategy + Voice + Messaging
Fig + Thistle is a cannabis shop and wine bar in San Francisco’s Hayes Valley. They came to Forner to unify their adjacent sister spaces with a single brand identity that would encompass both businesses.
The cannabis shop and wine bar share a common goal: helping to create moments of relaxation and enjoyment. By supporting the pursuit of pleasures with both wine and cannabis, Fig + Thistle invites Hayes Valley to enjoy more fully and to celebrate the connections that wine, food and flower bring.
Fig + Thistle brings wine and weed together in Hayes Valley for your tasting, toking and toasting pleasure. A lighthearted, adventurous and welcoming tone supports that purpose.
A sense of unity in the common goal of relaxation and enjoyment is expressed by the tagline Pleasures for the People.
Headlines play with memorable pairings and unexpected combinations to reflect the dynamic duo of wine and cannabis offerings.
Strategy + Messaging: Allison Dobkin / Design: Kati Forner
*Lifestyle photography for concept only.