Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Strategy + Voice + Messaging
Fig + Thistle is a cannabis shop and wine bar in San Francisco’s Hayes Valley. They came to Forner to unify their adjacent sister spaces with a single brand identity encompassing both entities.
The cannabis shop and wine bar share a common goal: helping to create moments of enjoyment.
Through the pursuit of pleasures—wine and cannabis—Fig + Thistle invites Hayes Valley to enjoy more fully.
Fig + Thistle brings wine and weed to Hayes Valley for your toking and toasting pleasure. A lighthearted, welcoming tone supports that purpose.
The unified goal of shared enjoyment is expressed by the tagline Pleasures for the People.
Headlines play with memorable pairings to reflect the dynamic duo of wine and cannabis offerings.
Strategy + Messaging: Allison Dobkin / Design: Kati Forner
*Lifestyle photography for concept only.