Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Strategy + Messaging + Packaging + Website
Be Well was created by best-selling author and celebrity holistic nutritionist Kelly LeVeque to help people reach their health goals and obsess less about food by understanding nutrition science.
Kelly & team tasked FORNER with taking the Be Well brand to the next level, conveying a relatable, reliable resource for all things wellness.
In addition to revamping their identity, we elevated their presence with a new website and clean and considered product packaging.
To reflect Be Well’s down-to-earth style, we repositioned the brand as Clean Nutrition for Real Life Wellness. And rounded out the Be Well brand name with the friendly, supportive tagline All Day, Every Day.
We brought Kelly’s superstar-next-door conversational cadence to messaging that breaks down everything you need to know about food, health and wellness, simply and spiritedly. We developed out a headline system that combines the aspirational with the practical, bringing a healthy mix to all communications.
We expanded the identity and packaging work by fleshing out an e-commerce website with full copy to house everything Be Well now, and in the future.
full website > Be Well by Kelly
BE WELL BY KELLY HELPS YOU FIND ENERGY BALANCE, FOOD FREEDOM AND BODY LOVE.
DESIGN+AD: KATI FORNER / STRATEGY, VERBAL ID+COPY: ALLISON DOBKIN