Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Strategy + Voice + Messaging + Packaging + Website
LaMaria is a skincare brand created by ob/gyn Dr. Manuela Maria Vazquez to respond to hormonal changes throughout a woman’s life. With plant nutrient compounds, LaMaria skincare nourishes and restores healthy skin as estrogen levels decline with age.
For LaMaria, we crafted an elevated space for women to discover a lifetime of beauty, disrupting the ageist skincare space.
Beginning with the tagline Beauty Through the Ages, I ditched the anti-aging terminology for a healthier approach to messaging, one that recognizes women of every age.
To describe naturally-derived ingredients backed by science, I created the term natural science skincare. Word choice and phrasing bring elevated warmth and respect to communications throughout the suite as we inform audiences over multiple touchpoints.
Website > lamaria.com
LaMaria’s launch caught the attention of publications like Vogue, Beauty Independent and Glossy.