Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Strategy + Voice + Messaging + Website
Wally came to Forner with a bold plan—reimagining dental care end-to-end. With custom care from the comfort of home and a curated product box built for your mouth only, Wally At Home helps you create a preventative routine that really works. We also branded their in-studio service, Care by Wally, with unlimited cleaning, whitening and more, now open in NYC.
In strategy, I positioned Wally as a better way to a brighter smile. And expressed the brand’s irreverent personality, modern technology-driven style and disruptive mission with the tagline Be a Smart Mouth.
In messaging, we focused on differentiators and disruption with a bold tone, punctuated by fun, thoughtful moments. Then, we carried that ethos over to the full website for Care by Wally, describing their story and services.
Wally is reimagining dental care to brighten your smile, improve your health and blow your mind.
Wally has gained a reputation as one of NYC’s hottest startups, opening 3 membership locations in the New York city area: Upper East Side, Tribeca and Williamsburg.