Writer, strategist, go-seeker.
Writer, strategist, go-seeker.
Naming + Strategy + Voice + Messaging
Desja came to Forner to name and brand a skincare line crafted with whole food ingredients, incorporating oils, fruits and vegetables for healthy, glowing skin.
With naming and strategy, I explored the ways self-care not only maintains us—it sustains us.
Positioning the brand as Highly Nutritious Skincare in strategy, I highlighted the ways Desja’s whole food skincare is nourishing for both skin and spirit.
The name feels grounded and sensuous, derived from the Old French des ja, meaning from now.
I crafted the decidedly elevated tagline bodycare for your highest self and layered in the confident, evocative lead message From Now On.
Throughout the suite, I complemented Forner’s beautifully lush design with copy that encourages a healthy appetite for abundance.
With highly nutritious skincare crafted for nourishing moments, Desja feeds our skin and our spirits.